What is Pinterest?
Now if you haven’t been living under a rock, you have heard about one of the world’s biggest ideas sharing websites – Pinterest.
Pinterest, as it is their motto, is a catalog of ideas that one can share with the world in a clever systematic sort of way.
On Pinterest, what people basically do is search for an idea or project. See what the other people around think about it. Pin your ideas with them, and voila, that’s it.
Now you must be thinking about how Pinterest is different from other social websites.
The answer is it’s both same as well as completely unique.
Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared; they are collected. A collection makes it easier for a brand to adjudge its marketing efforts according to customer preferences. In fact, they are more personal and intimate than a ‘Like’ or a ‘share’.
Now let’s discuss some basic steps that you can use to start a successful account from the get-go.
Fill out your profile completely
This is the most basic and sometimes the most overlooked feature one does while setting up their business profile. The forms are there for a reason, people. They are there to customize your user experience and help you connect with people sharing like-minded interests like yours.
Share a Link to your Profile
Pinterest can connect with your Facebook and Twitter accounts. So when you update through Pinterest, it gets updated to the other social network connection.
Include a Pinterest button on your site
A lot of people are on Pinterest, even if they use it casually. By adding a button on your website/blog, you are giving them to check out your own Pins and, in the end, making your profile more viral.
Now Pinterest offers five different styles of buttons and widgets that you can place on your website.
- Pin It button
- Follow button
- Pin widget
- Profile widget
- Board widget
Follow the boards of your competitors’ followers
Pinterest is a unique platform where you can follow your competitors’ accounts and get some inspiration from it. You know, all staying ahead of your competitions thing.
Follow 50-100 new people sharing the same interest as you.
Do Remember to Pin daily and aim to create 4-5 different Boards every week and re-pin your previous pins on them.
For any suggestions or corrections, feel free to reach out at contact@anshuanand.in
